Top Proven Tips To Use Pinterest Marketing for Business in 2021

Diving into the sea of information on how to master your Pinterest marketing strategy may be confusing and time-consuming! If you are a content creator looking for a smart way to use Pinterest as your traffic-driven source, this short and helpful guide is for you! It will give you the best ideas on how to do your Pinterest marketing in the best possible way in 2021 and what you should know about Pinterest in 2021!

As a Pinterest marketing manager with over 3 years of experience with Pinterest strategies, I have to say that Pinterest SEO is one of the most important tactics for success with Pinterest long-term for your online business or blog. But! There is one huge “BUT”! This is totally not enough to master your Pinterest marketing strategy in 2021! Back in 2015-2016 and before this may be enough good Pinterest strategy to use only, but in 2021 we have a lot more content creators on Pinterest (aka competition), and Pinterest is crowded will all types of businesses and niches place. Today almost every business in almost any niche is on Pinterest to reach a new audience. To find low competitive and good keywords to build your Pinterest SEO and business presence in 2021 is extremely important, but not so easy. You need to be more creative to build your perfect Pinterest SEO. Let me share with you my top tips and secrets. Keep reading below!

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In 2020 Pinterest has added new features and tools to make this process a little bit easier for non-professional marketers. To keep your pins engaged you will need to use them.

To find what the most engaging content on Pinterest is NOW, go on Pinterest analytics, and choose “Trends”. You will see a lot of trending content from other pinners and possibly your competition. You will also have better ideas and suggestions for trending keywords – what people are looking for at this moment on Pinterest? What keywords they are using? Now, it is your turn – use these ideas for trending and engaging content and create new pins. If you don’t have such content – make it! Now is the time to use Pinterest Trends as your “investigation” secret to finding engaging content and the best keywords for your Pinterest SEO in 2021.

It is important also not to be scary to use the rest new features from Pinterest. Take a look at the Pinterest Story pins. They are similar to Facebook and Instagram Story pins – an excellent way to visualize your content in a new way and find a newly engaged audience. As with any new feature added by Pinterest, this one will give you an advance by using it, because these pins are prioritized and shown very high on Pinterest search in front of a lot of pinners. This may reflect as many new followers for you and you will see impressions’ growth, but there is one catch – you can’t add links to these pins. They are not clickable and they don’t lead anywhere. This means that these pins will not grow your traffic directly, but potentially indirectly – you will earn new engagement by taking the advantage to use them actively. You will become more “visible” and new pinners will hear from you. If they like your story pins, they may follow you and will start seeing your regular pins. In summary, this is one new potential possibility for you to use Pinterest as your successful marketing channel.

Another to know in 2021 to master your Pinterest marketing strategy is to use actively video content. Similar to YouTube, Pinterest is offering a great opportunity to grow your business awareness with videos. You have a few options – to use directly your YouTube or TikTok videos or to create special video pins in vertical shape, just to use on Pinterest. In my experience with different clients of mine about Pinterest marketing, when we started to add video pins, there was an immediate explosion of Pinterest impressions. My experiment was showing that better performance is having the vertical short videos with text overalls compared to direct YouTube videos. I know what you are thinking – what if you don’t have video content at all? I have one secret to share with you with pleasure! Here is what works for me and my clients: create animated short pins by using your pictures and some kind of animated symbols. Like moving arrows, blinking texts and letters, and so on! Go on Canva and see their gorgeous examples of animated templates and create your own very fast and easy! No needs to have videos, animated pins are working perfectly! Just add them on Pinterest and see what will happen!

I can’t wait to hear from you – did you test my secrets? Are they working for you? Try now and let me know here!

Since I have helped a lot of bloggers and content creators for the last 3 years to use Pinterest as their marketing channel, I know how to help you too! And I know you are busy creating your content and manage your online business. Pinterest takes time and consistency! That is why I have a special offer for you including this:

Full monthly Pinterest management services starting with personalized strategy report and Pinterest strategy to implement, creating and adding up to 40 monthly custom pins linked to your site and SEO optimized for Pinterest, monthly Pinterest report with the progress, tracking the analytics, and a lot more! Let me help you grow your health coaching business while you are doing what you love to do! Price starts from 250 USD, contact me here to receive a personal detailed offer just for you!

About the author:

Stiliyana Stoycheva – Pinterest Marketing Strategist and Consultant

Helping businesses and entrepreneurs worldwide with their internet marketing strategy, specializing in Pinterest for business. She has solid experience behind her with hundreds of clients from all over the world, helping them with highly successful and result oriented Pinterest management services to reach a new audience. She has studied the Pinterest platform in detail and has tested various strategies for maximum performance.

For more questions, help with Pinterest or just to stay updated with all things Pinterest, please feel free to reach her out via contact form here.

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Still not using Pinterest to grow your business? See here more about our services.

If you are using Pinterest for your online business but not seeing results, read here to check our special for custom Pinterest account audit and review.